PRODUCT

Patient Profiling

Understand who your patients are, where they are, and their value to you.

PRODUCT SPECSIs it for me?

INDUSTRIES:
Healthcare
PERSONAS:
ExecutiveExecutive
MarketerMarketer
Site SelectorSite Selector
StrategistStrategist

PRODUCT SUMMARYWhat is it?

What could your organization accomplish with a centralized view of patients? Buxton’s Patient Profile allows you to understand who your patients are at a level of detail not possible with basic demographic or patient data. Identify who your best patients are, where more people just like them are located, and the value each of these patients brings to your organization.

PRODUCT FEATURES

What will the Patient Profiling solution do for me?

Move beyond demographics.

Our patient profiling system goes deeper than demographics to provide you with psychographic information on the lifestyles of your primary, secondary and tertiary core patient groups, using the Mosaic 71 segmentation system.

Understand patients at the household level.

Each patient profile is created by combining relevant data from Buxton’s datasets with your patient data to get a complete view of patients at the household level.

Identify opportunities.

Identify areas of opportunity in the Buxton Analytics Platform by visualizing concentrations of core patients.

Break down silos.

With in-depth patient profiles, you can break down organizational silos and create patient-centric strategies for your strategy, marketing, and market planning teams.

Journey Consideration Persona Marketer RE/Site Selector Strategist Healthcare