Keep a pulse on industry and brand performance trends. Access free, on-demand foot traffic insights from Buxton.

Brand Dominance

About this tool

Pulse - Brand Dominance enables you to analyze the dominant brands across key industries nationwide. Break-down visit metrics from the State, County, or CBSA level for any included brand. The metrics are derived from observed mobile device based foot traffic for each available brand location in each geography and are be updated monthly.
 
How to Use: 
Select any industry, and select one or more brands to view metrics. Filter by geography type, and select any available geography(ies) via the drop-down or map view. Sort Biggest Movers by Top Movers (descending YoY) or Bottom Movers (ascending YoY). Download your view as a PNG or PDF file via the ‘Download’ button in the top-right.
 
Metrics:

  • Rank: Brand rank based on mobile device based visit share within selected industry and geography
  • Visit Share: Brand visits as a percent of total monthly Industry visits for selected brands
  • MoM: Month over same month previous year (percent change in visit metric)
  • YoY: Year-to-date over same period previous year (percent change in visit metric)

Pulse - Brand Tracker enables you to analyze year-over-year foot traffic for thousands of brands across key industries nationwide. Break-down visit metrics from the State, County, or CBSA level for any included brand. The metrics are derived from observed mobile device based foot traffic for each available brand location in each geography and will be updated monthly.
 
How to Use: 
Select any industry, and select one or more brands to view visit trends over time. Filter by geography type, and select any available geograph(ies) via the drop-down. Download your view as a PNG or PDF file via the ‘Download’ button in the top-right.
 
Metrics:

  • YoY: Year-over-year percent change in visit metric for given month and brand

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