Territory Optimization

Maximize your franchise territory development and sales strategy.


What is it?

Buxton’s Territory Optimization allows you to accelerate your growth strategies by understanding how many franchise territories a market can support. Each analysis determines the ideal market layout of franchise territories in your current or planned expansion areas based on your Site Selection Model and franchise territory criteria. Take your franchise expansion plan to the next level and sell the optimal number of territories in each market.

What will a Territory Optimization do for me?

Prioritize franchise markets for development.

Explore new franchise opportunities and enter new markets with confidence by utilizing Buxton’s territory definitions. Realign franchise marketing efforts in markets with the highest ROI.

Grow your business with confidence.

Why risk selling an underperforming territory? Let us confirm trade areas with your highest customer demand to ensure efficient franchise sales.

Maximize each market’s territory potential.

Get more out of each market by identifying the territory layout that maximizes market penetration while minimizing territory cannibalization.

Better assess territories.

Great concepts often receive a flood of franchise applications. With Buxton’s Territory Optimization, you and your franchisees can make better business growth decisions and avoid investing in a poor performing territory.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.