Predictive Marketing Model

Leveraging our best-in-class modeling capabilities, Buxton identifies who your restaurant brand’s best customers are, where they and others just like them are located, and their likelihood to respond to your marketing. Increase campaign profitability by targeting the right customers.

Understand who your current and best potential customers are.

Based on your customer data, Buxton will identify the characteristics that differentiate your customers from those who are not likely to respond to your marketing offers. We develop a profile of your best customer segments and provide you with detailed information on who your customers are, where they and others just like them are located, and the projected incremental revenue associated with each customer.

Pinpoint households to target with direct marketing campaigns.

After identifying who your best customers are, Buxton uses the model to score households in your target geographies. You can then market to your best prospects using our campaign execution services.

Increase ROI through improved targeting.

Improve the efficiency and effectiveness of your marketing efforts by taking a targeted approach. Maximize your marketing budget.

Prospect for new customers or retain existing customers.

Segment your restaurant marketing even further with unique models for customer acquisition and retention efforts.