Define Your Customers

Customer Profile

Cut through the noise in your customer data and move beyond demographics to understand who your customers truly are.

Who are my best customers and what makes them unique?

In the restaurant industry, great things happen when you understand your customers. But despite the growth in customer data collection, many restaurants still don’t know who their customers truly are.

Customer Profiles that go beyond demographics.

Buxton’s Customer Profile Solution helps restaurants to cut through the noise of big data and move beyond mere demographics to define the lifestyles of their core customers by daypart, delivery channel, region, or overall. When you understand what makes your customers unique and where consumers just like them are located, you can use those insights to select the right marketing, real estate, and operations strategies.

This solution includes:

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

Combine your data with Buxton datasets

To define who your best customers are, Buxton combines your customer and restaurant performance data with our robust internal datasets. We identify who your best customers are and provide you with detailed information on both their demographics and psychographics, which includes attitudes and behaviors.

Visualize Your Customer Profile

Profiles can be developed at an overall level or broken out by daypart, delivery channel, or region. Once complete, the profile is loaded into SCOUT, an application in our user-friendly Buxton Analytics Platform, so you can see where all of the potential customers who look just like your best customers live, work, shop, and dine.

Solution Features

What does the Customer Profile Solution do for you?

Customer Profiles by Daypart

Understand who your restaurant’s customers are by daypart, where they live and work, and their value to your brand.

An easy-to-use interface to access all of these features. Built for everyone in your organization.