Portfolio Audit
Identify where to invest resources to maximize return by understanding the underlying factors influencing store performance.
How can I maximize the return on my current portfolio of stores?
Help your team pinpoint where to invest to improve your current portfolio.
There is rarely consensus among retail leadership teams on how a specific store should be performing. Departments ranging from marketing and merchandising to real estate and operations all play a role in a store’s success, which is further complicated by underlying trade area factors such as competition and area draw. With so many variables, how can you pinpoint where to invest to improve your current portfolio?
Get a deep understanding of store performance.
Buxton’s Portfolio Audit Solution helps you to allocate resources more effectively by identifying stores with strong potential and stores that may no longer warrant additional investment. Our analytics give you insights into the underlying factors that drive store performance so you can make intelligent store-level decisions and maximize the return on every location.
This solution includes:
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How We Do It
Potential vs. Actual Performance
Each audit begins by developing a customer profile and custom site selection model to identify the factors that drive your brand’s performance. We use the model to score your existing stores and segment your portfolio into four groups by comparing potential to actual performance.
Store-Level Strategy
We also provide insights into the factors driving each group’s score, based on the variables included in the model, to guide your store-level strategies. You can explore and analyze each store’s trade area further using the model, customer profile, and other reporting tools in SCOUT, an application in the Buxton Analytics Platform.
What does the Portfolio Audit Solution do for you?
Customer Profile
Understand who your retail brand’s best customers are, where they live and work, and their value to your brand.
Site Selection Model
Open home run retail store locations and avoid making costly mistakes.
Existing Store Assessment
Increase the value of your existing portfolio of stores.
An easy-to-use interface to access all of these features. Built for everyone in your organization.