Healthcare
one day ago
Understanding the 3 Primary Types of Healthcare Site Selection Models
As the healthcare industry continues to shift to a consumer-centric strategy, a growing number of providers are implementing site selection ...
City Government
2 weeks ago
How to Put Your Tourism Market Analysis Into Action Through Targeted Marketing
Congratulations! You took the first step toward enhancing your tourism development strategy by conducting a tourism market analysis. Now what ...
Private Equity
Understanding the Role of a Growth Potential Analysis in Commercial Due Diligence
If you have worked in private equity for any length of time, you are likely familiar with the concept of ...
Healthcare
Beyond National Segments: Marketing Segmentation in Healthcare Today
Segmentation is a core marketing practice that is used to ensure that the right messages are delivered to the right ...
Retail / Restaurant / Franchise
Targeted Marketing: What the C-Suite Needs to Know
For many leaders in the c-suite, targeted marketing services can be a confusing web of unfamiliar terminology and seemingly pointless ...
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How Your Organization Could Benefit from Healthcare Analytics
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You’ve probably heard about the rise of data analytics in the retail and restaurant industries, and if you ...
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Using Predictive Analytics to Inform Add-On Targeting for Platform Investments
The buy-and-build strategy has become a go-to play in every general partner’s (GP’s) playbook. Roughly ...
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3 Tips for Evaluating Franchise Marketing Systems
Today, many franchisors are seeking new methods to help their franchisees acquire new customers. While they realize that customization by ...
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From Patient Profiles to Consumer Profiles: Healthcare’s Big Shift
Patient profile. Consumer profile. Both terms are used in the healthcare industry today. Both terms are correct. But there are ...
Restaurant
Defining Your Restaurant Site Selection Process
The restaurant site selection process involves some of the most critical decisions a brand will make. When done well, it ...
