If you’ve spent any time in marketing, merchandising, or even real estate, you’ve heard the term “customer profile analysis” used a lot. Depending on the company and the context, the customer profile may include different things. You may want to construct an overall customer profile showing the type of consumer who is most likely to visit your business, or you may want to dive deeper and develop profiles for analysis of specific products, departments, or dayparts.
The infographic below is a helpful guide to getting the most out of your customer profile analysis.
To learn more about Buxton’s approach to customer profiles, contact us today.