Buxton compares the shopping habits of Millennials and Gen Z
millennial and gen z consumers walking outside in a crowd

Gen Z vs. Millennials: The Two Most Influential Buyer Personas

Do you know the potential of your best customers?

Chances are some of your target customer profiles fall into the Generation Z or Millennial consumer groups. With a combined purchasing power forecast of nearly $250 billion, these young consumers should not go unnoticed. Here, we share the key traits to understand about each of these unique consumer groups to better position your brand for success. 

GEN Z vs Millennials infographic comparing the shopping habits of the two most influential customer segments

Learn more about these influencers and why customer segmentation is vital to increasing your market share in our report "Millennial Consumers: Why They Aren’t All the Same."