Patients waiting in a clinic waiting room

How Americans Choose Their Healthcare Providers

Hospital expenditures on analytics are anticipated to reach $18.7 billion by 2020 as hospitals focus on quality and cost reduction.

As competition for providers increases, it’s vital that healthcare facilities have a clear picture of who their prospective patients are and how they search for providers. Below are several factors influencing how Americans select providers.

Infographic sharing what influences Americans' decisions when selecting a healthcare provider.

Do you know your patient? Learn more about how customer analytics can help you find your best patients. Visit our customer analytics process page.

Journey Awareness Persona Analyst Marketer RE/Site Selector Strategist Healthcare