It’s no secret that local store marketing strategies are growing in popularity, but the benefits are particularly valuable for franchise organizations. For franchisors, you often don’t have time to create specific marketing campaigns for each of your franchise locations, even though you know the importance consumers place on receiving location-specific marketing messages. When you put the power of marketing into your franchisees’ hands through local store marketing technology, you allow them to drive traffic with unique messages for their customers.
For franchisees, local store marketing is a great way to find new customers in your market and entice them with offers specific to them. You can center your marketing messages around local events near you, target your competitors’ customers, and more.
Read the infographic below to learn more ways local store marketing technology can help your business:
Interested in learning more about how local store marketing can increase foot traffic to your location? Download our webinar recording, “Drive Foot Traffic with Local Store Marketing.”