Marketing teams need to stay informed on any and all changes to their customer base.
How Marketing Teams can Adapt to Ever-Evolving Behavior

How Marketing Teams can Adapt to Ever-Evolving Behavior

Marketing teams need to stay on their toes to adapt and meet the quickly evolving needs of their customers. With the right tools and strategies in place, marketing teams can successfully navigate this ever-changing landscape and drive business growth.

Data is the most important tool you have to target your ideal customers and keep them coming back. Buxton provides the tools for marketers to get into the nitty-gritty of your customers’ behaviors in order to adapt to changing customer interests and behaviors. We also suggest areas where similar groups stay, shop and socialize so you can expand your customer base and win your competitors’ customers.  

Psychographics are key for adapting to changing customer interests and behaviors. With Buxton, marketing teams can get a 360-degree view of their customers across all channels and touchpoints. Our data portfolio gives you the data tools to learn key customer behaviors and preferences to make data-driven decisions. 

Personalized Marketing is Key 

One key area where marketing teams can adapt to ever-evolving customer behavior is in personalized marketing. With the rise of digital channels, customers are now expecting more personalized experiences from the brands they interact with. Understanding your customers at the core is essential, and marketing teams can leverage customer data to create highly personalized marketing campaigns that speak to the unique needs and preferences of each customer. This can help to improve customer engagement and drive better business outcomes. 

Personalized marketing is the key to capturing your customers' attention, but it can be difficult to keep up with the ever-changing landscape. With Buxton, your marketing team gains access to actionable insights within moments. No more sifting through outdated census data or deciphering complex spreadsheets, our data portfolio is easy, digestible and designed to be shared with other teams within your organization. 

Meet Your Customers Where They Are 

Because customers interact with brands across multiple channels and touchpoints, it's essential to have a clear understanding of their journey from discovery to purchase and beyond. With Buxton’s data, marketing teams can map out the customer journey and identify key touchpoints where they can optimize the customer experience and drive better business outcomes. 

Drawing from nearly 30 years of experience and a vast database of over 126 million U.S. households, Buxton provides localized recommendations for each of your business locations. Our detailed data reports offer insights into the most effective marketing channels for specific stores, such as broadcast advertising, digital display ads, or social media campaigns. Meet your customers where they are to speak to them directly. Improve your marketing efforts today and stay on top with Buxton’s comprehensive data portfolio.  

To learn more, speak with a Buxton representative today for a personal report.