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How To Identify New Site Locations in a Saturated Market

How do you find new sites in a market where you think you’ve already exhausted all your opportunities?

Learn how you can optimize site selection even amidst market saturation by watching this presentation that was given at the Wharton Customer Analytics Initiative 2015 Annual Conference.

In it, Buxton presented a case study with Jamba Juice about the use of analytics for market planning. Specifically, the case study focused on understanding infill opportunities in a market that Jamba Juice believed to be saturated.

Watch the presentation below. If you don’t have time to watch the full video, you can read the Jamba Juice case study instead. 

slide deck of Buxton's presentation for Wharton Customer Analytics program

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