Bloomington, Illinois: Retail Strategies That Work

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The city of Bloomington in central Illinois faced steep competition for retail development with many surrounding cities less than an hour away also vying for the same retailers. Bloomington knew they would need a strategy to help them stand out from the crowd. To help set them apart from other neighboring cities, learn how Bloomington employed Buxton’s SCOUT platform and grew sales tax revenue 20 percent in the first year of the partnership. 

Journey Consideration Persona Economic Development/Elected Official