How SCOUT Helps Donatos Grow With Confidence


After McDonald’s sold Donatos pizza company back to the original owners in 2003, Donatos quickly began preparing for growth. Donatos is now poised to open 30 stores per year through franchise development. Thanks to Buxton’s SCOUT tool, the company has been able to better refine their site selection strategy and enhance local store marketing in a way that appeals to their franchisee network and positions them for future growth.

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Journey Consideration Persona Franchise Sales