The Four Rules for Retail Incentives

new retail development using incentives

In today’s competitive retail marketplace, many communities and states are using incentives to become active partners and investors in retail development. However, poor planning and management of incentives can lead to missed opportunities, negative results and bad publicity. At a time when many communities are facing smaller budgets, it’s more important than ever to make sure your incentive strategy is focused and targeted on generating the highest possible return on investment. Keep these four rules in mind when developing a retail incentives strategy.

Journey Awareness Persona Economic Development/Elected Official