Visit Frisco Goes Beyond Economic Impact Studies to Understand Attraction Gaps

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The City of Frisco, Texas, one of the fastest growing cities in the country, wanted to better understand their visitor population. They conducted multiple economic impact looking for answers but they still didn't understand who their visitors were, where they came from, and where they like to go when they visit. 

In this case study, you will learn how Buxton helped Visit Frisco study their trade area to identify both day-trippers and overnight guests, and ultimately determine top markets for strategic marketing efforts and entertainment opportunities. 

Journey Consideration Persona Economic Development/Elected Official Tourism/CVB