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Asheville Convention & Visitors Bureau Partners With Buxton to Better Understand Visitor Populations

FORT WORTH, TEXAS, (August 16, 2016) — The Asheville Convention & Visitors Bureau (ACVB) recently commissioned analytics firm Buxton to conduct an in-depth visitor analysis for the Asheville, North Carolina region. Buxton’s best-in-class visitor analytics will allow the organization to better understand who is visiting Asheville along with their lifestyle characteristics.

“Asheville is a vibrant mountain community with unique and engaging tourism experiences,” said Stephanie Brown, ACVB executive director. “We are excited to incorporate the insights from Buxton’s analytics into our tourism marketing efforts.” 

Buxton’s solution will provide ACVB with detailed understanding of the types of consumers who visit Asheville, what origin markets visitors come from, and the specific households that should be included in future marketing campaigns to encourage overnight visits to Asheville.

“Buxton is pleased to support ACVB in its efforts to gain deeper insight of its visitors and enhance its ability to target travelers,” said Robb Miller, director in Buxton’s public sector division. “Understanding the differences in the types of visitors who travel to Asheville will provide the insights needed to make important marketing decisions.”

Buxton has worked with more than 750 cities nationwide to implement retail and tourism development strategies. Other tourism clients include Angels Camp, California; the Arizona Office of Tourism; and Downtown Dallas, Inc.

About the Asheville Convention & Visitors Bureau

The Asheville Convention & Visitors Bureau is the destination marketing organization for the Asheville, NC area, charged with stimulating economic growth by attracting visitors. Each year, Buncombe County welcomes 3.3 million overnight guests, providing a customer base that assists in the sustainability of businesses in the community and contributes to tax revenues. Annually, tourism generates a $2.6 billion economic impact to the region.

For visitor information, visit www.exploreasheville.com.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Media Contacts

Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com

Marla Tambellini
Asheville CVB
(828) 258-6138
mtambellini@ExploreAsheville.com

Journey Awareness Persona Tourism/CVB