FORT WORTH, TEXAS (April 28, 2017) – Buxton, a Fort-Worth based customer analytics firm, has partnered with Midland, Texas to strengthen its retail retention and recruitment efforts. Through the use of consumer analytics, Midland will improve its current retail mix by recruiting new retailers to the community.
“Buxton’s consumer insights will help us better understand our residents, their needs and the changing nature of retail,” said Cristina Odenborg, Downtown Development Coordinator. “We look forward to seeing how this partnership can bring more retail to Midland and ultimately increase the quality of life in our community.”
“We’re excited to get started improving and adding to Midland’s existing retail mix,” said Lisa McCay, senior vice president at Buxton. “Our advanced analytics will guide city leaders as they prepare Midland for the future.”
By becoming a Buxton client, Midland will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving city leaders data and information at their fingertips to analyze different areas of the city.
Buxton has worked with more than 750 communities across the country to improve economic development strategies. Other client cities in Texas include Waxahachie, Celina, Wichita Falls, and many others.
About Midland, Texas
Midland, Texas, located halfway between Fort Worth and El Paso, is home to more than 110,000 residents. The city is in the center of the Permian Basin and is known for its oil reserves and high school football. It also has the closest airport to the Big Bend region that is serviced daily by three major airliners.
For more information, visit www.midlandtexas.gov.
About Buxton
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.
Media Contacts:
Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com
Cristina Odenborg
Midland, TX
(432) 685-7263
codenborg@midlandtexas,gov