Montgomery, Alabama, to Use Buxton's Analytics to Support Private Development

Buxton Partners with Montgomery to Use Analytics and Data to Drive Private Development in Underserved Business Corridors

FORT WORTH, TEXAS (Oct. 22, 2019) — Buxton, the leader in customer analytics, has partnered with Montgomery, Ala., an internationally recognized Smart City, to support the city’s retail development initiatives. Montgomery will harness Buxton’s analytics to pinpoint the most promising retailers for underserved areas in the community and design targeted retail recruitment strategies.

“Our City Council under the leadership of Councilmen William Green and Charles Jinright have prioritized finding innovative ways to connect retail to rooftops in some of our community’s most underserved neighborhoods,” Montgomery Mayor Todd Strange said. “Buxton’s comprehensive analytics will provide a study identifying the best brands for targeted areas to support our team’s efforts while letting the world know all of Montgomery is open for business.”

“Our city has many retail corridors with high growth in development; however, there are other areas that lag behind in recruitment,” said Mac McLeod, chief of staff at the City of Montgomery, Ala. “We are excited to work closely with Buxton, thanks in large part to Councilman William Green’s diligent research, to put in place a plan focused on bringing more businesses to these underdeveloped markets.”

In addition to an analysis of the most promising retailers, this partnership will provide the city access to lifestyle and consumer behavioral characteristics for the trade market area to inform approaches for new and existing retail efforts.

“Buxton is excited to work with proactive community leaders in Montgomery and develop a strategic retail attraction program,” said Ben Hicks, director of sales for Buxton. “The local leaders recognize that focusing on quality retailers and filling empty storefronts is a smart way to support an area that has traditionally struggled to find suitable retail.”

Buxton has worked with more than 800 communities across the country to integrate data into economic development tactics. Client cities include New Orleans Business Alliance; Sevierville, TN; Downtown Dallas Inc. and many more.

About Montgomery, Alabama

Montgomery is the capital and second largest city in the state. The city is rich in history and grew to become the center of the Civil Rights Movement. Today, Montgomery is known for its historic downtown and riverfront, as well as its southern hospitality, beautiful weather and high-tech industries. As a result, Montgomery has become one of five cities in North America to receive international recognition as a Smart City.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 5,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

Griffith Waller
City of Montgomery, AL
(334) 625-2726

Journey Awareness Persona Economic Development/Elected Official