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Buxton to Assist City of College Place, WA in Retail Recruitment Strategy

FORT WORTH, TEXAS (March 9, 2017) – College Place, WA, a city of more than 9,200 residents, has recently partnered with Fort Worth-based Buxton to strengthen its economic development strategy. Buxton’s advanced consumer analytics will provide the clarity needed to recruit the retailers that best fit the buying habits of the residents in College Place.

“We can’t wait to strengthen our retail recruitment strategy with Buxton’s help,” said Mike Rizzitiello, city administrator of College Place. “We will have the necessary information to bring in the best retailers and restaurants for our community, hoping ultimately to improve the quality of life for our residents.”

“We’re ready to continue moving College Place in the right direction toward economic development success,” said Jacob Davis, director of sales in Buxton’s public sector division. “The ultimate goal is to make College Place the best place for its residents, and we’re excited to help in that journey.”

By becoming a Buxton client, College Place will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving city leaders data and information at their fingertips to analyze different areas of the city.

Buxton has worked with more than 750 communities across the country to improve retail development strategies. Client cities include Kent, WA; Washington City, UT; Selah, WA and many others.

About College Place, WA

With a population of roughly 60,000, Walla Walla County covers an area of just under 1,300 square miles, and is the perfect place to experience all four seasons with its warm sunny summers, crisp yet moderate winters and spectacular springs and falls that fill the area with color. Walla Walla has long been known as one of the most fertile agricultural areas in the nation, producing such crops as wheat, asparagus, strawberries and the famous Walla Walla Sweet Onions.

The City of College Place was given its name in 1891, after Seventh-day Adventists in Washington and Oregon decided to establish a college in the area adjacent to Walla Walla's southwest border. Today the city is home to just over 9,200 residents, and is home to a Home Depot, Super Walmart, Walla Walla University, a private Seventh-Day Adventist School System, a public school system that just invested over $30 million in a new high school and elementary school campus, and a rejuvenated Downtown core with the completion of the $15 million College Avenue Rose Street (CARS) reconstruction project.

Nearby Walla Walla is known to be the "hub city" for medical, professional and business services for Southeastern Washington and Northeastern Oregon. Major employers include food-processors, machinery and irrigation manufacturers, and schools and colleges, including Whitman College, and Walla Walla University. The area boasts three 18-hole golf courses, over 100 world class wineries, recreational trails, swimming pool, and local rivers allow for residents of all ages to enjoy a variety of recreational opportunities, including picnicking, recreational sports, cycling, fishing, hunting, golf, and winter sports in the Blue Mountains.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

Mike Rizzitiello, City Administrator
College Place, WA
(509) 394-8506 

Journey Awareness Persona Economic Development/Elected Official