FORT WORTH, TEXAS, (December 16, 2016) — The City of La Junta, CO, recently partnered with Fort Worth-based Buxton to support retail recruitment efforts and gain insights on visitors to the City. Buxton’s advanced customer analytics will allow the City to identify the retailers that match the shopping and dining habits of consumers in La Junta’s trade area, and over the next three years provide data-backed verification of retail potential in the community.
By becoming a Buxton client, La Junta will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the City.
“We look forward to utilizing Buxton’s consumer analytics,” said Ryan Stevens, executive director of La Junta Economic Development. “We’re excited to have the data-backed knowledge to recruit the retailers that are right for our residents and visitors.”
“Buxton is happy to begin working with La Junta,” said Parker Key, director of sales in Buxton’s public sector division. “Our advanced analytics will help ensure that La Junta is making the most informed economic development decisions.”
Buxton has worked with more than 750 communities nationwide to improve retail and tourism development strategies. Other client cities include Superior, CO; Lakewood, CO; Lamar, CO; and many more.
About La Junta, CO
Located in southeastern Colorado, La Junta is located about 60 miles east of Pueblo and has more than 7,000 residents. For more than 100 years, La Junta has formed a junction for commercial, agricultural, and ranching ventures in Southeast Colorado. Farming dominates the landscape in a narrow corridor along the river, while a short excursion north or south of US Highway 50 brings travelers to miles upon miles of grasslands. These grasslands are home to 275 different species of birds that migrate through or live here making La Junta a great birdwatching destination. The city also boasts a growing manufacturing sector.
For more information, visit www.ci.la-junta.co.us or www.lajuntaeconomicdevelopment.com.
About Buxton
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.
Media Contacts
Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com
Ryan Stephens
La Junta, CO
(719) 671-9499
ryan.stevens@ojc.edu