FORT WORTH, TEXAS, (January 13, 2015) — The City of Angels Camp, California, today announced that it has entered into a partnership with Buxton to help strategically expand the City’s tourism and retail markets. Buxton’s best-in-class customer analytics will allow Angels Camp to better understand the shopping and dining preferences of both visitors and residents and to identify the most promising potential retailers to attract to the area.
While retail economic development programs have traditionally relied on basic demographic information, Angels Camp will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and support development decisions that benefit both residents and visitors.
“Angels Camp is committed to strategic development that attracts visitors and strengthens our local economy,” said Anne Forest, President and CEO of Destination Angels Camp Development Corporation. “We look forward to using the insights from Buxton’s analysis to better understand ways to enhance our community.”
“Buxton is pleased to partner with the City of Angels Camp,” said Lisa McCay, vice president in Buxton’s public sector division. “We will provide the analytical insights necessary for an effective tourism and retail development program.”
Buxton has worked with more than 650 cities nationwide to implement retail and tourism development strategies. Client cities in California include Palm Springs, Pasadena, South Gate and many others.
About Angels Camp, California
Founded in 1848 and incorporated in 1912 as the City of Angels, Angels Camp is a historic gold rush town in the Sierra foothills that is home to more than 3,500 residents. As a base camp for sports in the Sierras, Angels Camp continues to enhance its offerings for visitors and residents alike.
For more information, visit www.angelscamp.gov.
About Destination Angels Camp
Destination Angels Camp Development Corporation is a non-profit, public-private partnership set up to build a prosperous Angels Camp through economic development programs to retain and attract businesses that benefit Angels Camp residents, businesses and visitors. Its all-volunteer board consists of local business owners and executives, realtors, retailers, sports providers, residents and City government representatives.
For more information, visit www.destinationangelscamp.com.
About Buxton
Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.
For more information, visit www.buxtonco.com.
Media Contacts
Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com
Anne Forrest
Destination Angels Camp Development Corporation
(209) 559-4781
anne.forrest@destinationangelscamp.com