exterior image of retail strip mall under construction

City of Franklin, Wisconsin Takes Analytical Approach to Retail Development

FORT WORTH, TEXAS, (January 15, 2015) — The City of Franklin, Wisconsin announced today that it has entered into a partnership with Buxton to study the retail development potential in the City’s trade area. Franklin will use Buxton’s advanced customer analytics technology to identify the specific retailers that match the shopping and dining habits of local consumers and then work with developers to attract the retailers to the city.

While retail development programs have traditionally relied on basic demographic information, the Franklin retail attraction program will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and support development decisions.

“Retail development supports Franklin’s mission to provide a high quality of life for residents of all ages,” said Mayor Steve Olson of the City of Franklin. “Buxton’s analysis will help us thoughtfully construct a retail development strategy that will benefit residents for many years to come.”  

“The retail industry is increasingly relying on analytics to understand development potential,” said Cody Howell, vice president and general manager of Buxton’s public sector division. “Buxton’s best-in-class analytics will provide Franklin with the validation it needs to attract quality development.”  

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities include Machesney Park, Illinois; Crest Hill, Illinois; North Saint Paul, Minnesota and many others.

About Franklin, Wisconsin

The City of Franklin is among the fastest growing communities in southeastern Wisconsin with more than 35,000 residents. Franklin has an excellent roadway network with growing traffic counts and convenient access to Interstate, U.S., State and County Highways.

Franklin boasts one of the highest per-capita income and disposable income levels in the metropolitan area.

Franklin is a developer/retailer friendly community with TIF Districts, commercial corridors and an ample supply of vacant developable land to provide a profitable market for retail and service businesses. Franklin understands the importance of providing opportunities for business to locate here and grow with programs in place to assist retailers, service providers and developers.  Franklin’s family-friendly atmosphere and commitment to economic development continue to attract new residents and businesses.

Franklin has been ranked in Money Magazine among the top 100 cities to live.

For more information, visit www.franklinwi.gov.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.

For more information, visit www.buxtonco.com

Media Contacts

Katie Russell
(817) 332-3681

Nick Fuchs
City of Franklin
(414) 427-7564 

Journey Awareness Persona Economic Development/Elected Official