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City of Rancho Cordova, California and Buxton Begin Retail Market Analysis

The City of Rancho Cordova, California today announced that it has entered into a partnership with Buxton to study retail potential in the City’s trade area. Rancho Cordova will use Buxton’s advanced customer analytics to identify the specific retailers that match the shopping and dining habits of local consumers, using the same technology that retailers use to evaluate potential locations.

While retail development programs have traditionally relied on basic demographic information, the Rancho Cordova retail attraction program will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and support development decisions.

“Rancho Cordova continues to attract new residents and businesses looking for an inviting community in a convenient location,” said Curt Haven, economic development director for the City of Rancho Cordova. “We look forward to strengthening our retail development through this partnership with Buxton.”

“Today, retailers are seeking validation of site selection decisions,” said Lisa McCay, vice president in Buxton’s public sector division. “Buxton is pleased to provide Rancho Cordova with the validation it needs to attract quality retail development.”

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities in California include Pasadena, Hesperia and Palm Springs.

About Rancho Cordova, California

The City of Rancho Cordova, located 10 miles from downtown Sacramento, was incorporated in 2003. With approximately 68,000 residents, the City boasts strong employment, a convenient location, and a safe and inviting atmosphere.

For more information, visit

About Buxton

In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Marriott, Sally Beauty Supply, GNC, and Anthropologie.

For more information, visit or follow us on Twitter @BuxtonCo.

Media Contacts:

Katie Russell             

Troy Holt 
City of Rancho Cordova 

Journey Awareness Persona Economic Development/Elected Official