customers walking outside of retail shopping center

City of San Bernardino, Calif., Begins Retail Recruitment Process

FORT WORTH, TEXAS, (May 19, 2016) — The City of San Bernardino has started an intensive retail recruitment process with the support of its partner, Buxton. Buxton’s advanced consumer analytics have identified businesses that match the shopping and dining habits of consumers in San Bernardino’s trade area. Based on Buxton’s analysis, the city’s Economic Development team is now beginning conversations with potential new retailers.

While retail economic development programs have traditionally relied on basic demographic information, San Bernardino’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT, gives the city’s Economic Development team the ability to analyze retail matches, support existing retailers and optimize development decisions.

“We’re excited to recruit new retailers and restaurants for our residents,” commented Cruz Esparza, manager of economic development for the City. “We chose to partner with Buxton due to their proven success in shaping retail development and look forward to showcasing the valuable retail opportunities throughout San Bernardino’s downtown district as well as the university and hospitality corridors.”

“San Bernardino is taking a strategic approach to retail development,” said Lisa McCay, senior vice president of Buxton’s public sector division. “Buxton’s analysis has helped San Bernardino identify the retail opportunities that best support the thriving community.”  

Buxton has worked with more than 700 communities nationwide to implement retail development strategies. Client cities in California include Pasadena, Hesperia, Rancho Cordova, Porterville, and many others.  

About San Bernardino, CA

San Bernardino is a vibrant city located in Southern California, nearly 60 miles east of Los Angeles. The City of San Bernardino is a community rich in history and cultural diversity. Influences of Native Americans, Mexican settlers, Spanish missionaries and Mormon emigrants can still be seen throughout the City today. San Bernardino is strategically located at the main crossroads of the expanding inner Southern California region. Nestled south of the San Bernardino Mountains and west of the lower desert, the City of San Bernardino serves as the county seat and is the largest city in the County of San Bernardino with a population of over 213,000.

Residents enjoy San Bernardino’s mild climate, strong school system, and beautiful surrounding mountain landscape. The City is the home to California State University San Bernardino; the Inland Empire 66ers minor league baseball team; The National Orange Show Events Center; The Western Regional Little League Headquarters; San Manuel Amphitheatre; and many others. The City also has a large daytime business population comprised of several government entities such as Caltrans, California Highway Patrol, San Bernardino Associated Governments, San Bernardino Justice Center, San Bernardino International Airport and the Santa Fe Depot, a metrolink train station connecting the three largest Counties in the region.

For additional information about San Bernardino, visit  

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Cruz Esparza IV
City of San Bernardino
(909) 384-5122

Journey Awareness Persona Economic Development/Elected Official