outdoor mall with numerous shoppers

Covington, Kentucky, Selects Buxton to Help Recruit Retail

FORT WORTH, TEXAS, (August 11, 2016) — Buxton announced today that Covington, KY has requested its expertise to help grow its retail sector, particularly in the Latonia neighborhood. The company will identify the buying habits and lifestyles of consumers in Covington’s trade area, and then match those consumers to the core customers of retail and restaurant brands. The information from Buxton will help Covington community leaders attract retailers and restaurants to the area.

“Covington is experiencing a redevelopment boom on an unprecedented scale, with hundreds of new residential units in the pipeline. We are excited about bringing more customers for our existing businesses, and determining what new business investment opportunities there are especially for our Latonia neighborhood with its commercial and historic corridors,” said Larry Klein, city manager of the City of Covington. “By partnering with Buxton, we will build on that momentum to recruit new retail and restaurant options to our neighborhoods.”

“It is a pleasure to support the City of Covington as they work to attract new retail development,” said Dennis Maher, director of sales for Buxton. “We look forward to playing a role in their continued economic development success.”

As part of the partnership, the community will utilize Buxton’s web-based real estate platform, SCOUT. The tool gives the city’s leadership team the ability to analyze retail matches, support existing retailers and utilize marketing materials in the retail recruitment process.

Buxton has worked with more than 750 cities nationwide to implement retail development strategies. Other client cities include Middletown, Ohio; Kingsport, Tennessee; North Augusta, South Carolina and many more.

About Covington, KY

Located in north central Kentucky directly across the Ohio river from Cincinnati, Ohio, Covington is a city with a population of more than 40,000 residents. Its innovative, welcoming culture continues to attract residents and new businesses alike.

For more information, visit www.covingtonky.gov.  

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Media Contact

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official