three retail store fronts

Davis Junction, Illinois Prepares to Grow Retail Sector

FORT WORTH, TEXAS, (January 21, 2015) — The Village of Davis Junction, Illinois today announced that it has entered into a partnership with Buxton to help strategically expand the Village’s retail presence. Buxton’s retail expertise and customer analytics will allow Davis Junction to identify the most promising potential retailers for the area.

While retail economic development programs have traditionally relied on basic demographic information, Davis Junction will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and support development decisions.

“Davis Junction is committed to strategically growing its retail sector,” said William Luchsinger, village trustee for the Village of Davis Junction. “We look forward to using the insights from Buxton analysis to better understand the needs of our residents.”  

“Buxton is pleased to partner with the Village of Davis Junction,” said Lisa McCay, vice president in Buxton’s public sector division. “We will provide the analytical validation retailers want and need to see before making site selection decisions.”  

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities in Illinois include Bloomington, Machesney Park, Peotone and others.  

About Davis Junction, Illinois

The Village of Davis Junction, located approximately 95 miles west of Chicago, is a Village of more than 2,300 residents. With easy access to the Illinois Railway Rockford Line, the Canadian Pacific Chicago Subdivision and Illinois Route 72, Davis Junction provides businesses with opportunities to reach a rapidly growing population just outside a major metro area.

For more information, visit  

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include GNC, Anthropologie and Marriott.

For more information, visit or follow us on Twitter @BuxtonCo.

Media Contact  

Katie Russell
(817) 332-3681                               

Journey Awareness Persona Economic Development/Elected Official