FORT WORTH, TEXAS (May 17, 2016) — Drybar, a premier service retailer that specializes in blowouts, has selected customer analytics firm Buxton to assist with growth efforts in the U.S. and Canada. The new partnership will provide Drybar with data-backed recommendations on critical market planning and marketing decisions.
“The client experience is the most important aspect of our marketing strategy,” said Brittany Driscoll, Drybar’s vice president of marketing. “Buxton’s analytics will give us the insights needed to broaden and strengthen our awareness so that more women can discover the transformative power of a Drybar blowout.”
As a Buxton client, Drybar will receive a customized real estate model delivered through SCOUT, Buxton’s geospatial analytics tool. Utilizing SCOUT, Drybar will be able to analyze potential sites, run custom reports, and create unlimited market expansion scenarios. Drybar joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.
“Drybar is in an exciting stage of growth,” said Bill Stinneford, senior vice president at Buxton. “We look forward to helping the brand determine the most effective path toward expansion.”
Drybar is based on a simple philosophy: Focus on one thing and be the best at it. For Drybar, that's blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who grew tired of overpaying for blowouts at traditional salons. Named one of the top "100 Brilliant Ideas" by Entrepreneur Magazine and one of New York Magazine's Boom Brands, Drybar is on track to have over 75 retail locations by the end of 2016. The brand will continue adding to its popular line of hairstyling products & tools sold both online and in its own shops, as well as at Sephora and Nordstrom in the U.S. and Canada, and select Ulta Beauty doors nationwide. “The Drybar Guide To Good Hair For All,” the first book by Alli Webb, will be published in October 2016 by Abrams Publishing.
For more information, visit www.thedrybar.com.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.