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Edible Arrangements Engages Buxton to Maximize Its Growth Potential

FORT WORTH, TEXAS, (June 11, 2015) — Edible Arrangements International, the world’s largest franchisor of shops offering creatively designed fresh cut fruit arrangements, has chosen Buxton to help the company meet its full growth potential in light of the expanding popularity of its core business and the national expansion of its Edible to Go® line of fresh fruit smoothies and treats.

“Edible to Go® is a game changer for us, offering tremendous runway well beyond our current network of 1,200 stores and industry leading e-commerce platform,” said Rob Price, president of Edible Arrangements. “Buxton’s tools and insights will help our franchisees serve new territories and increase visit frequency by making our guests’ cravings easier to indulge.”

“Analytics play an important role in today’s franchise development process,” said Stephen Polanski, senior vice president at Buxton. “We are excited to provide Edible Arrangements with the insights they need for continued growth.”

As a Buxton client, Edible Arrangements will receive a customized real estate model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Edible Arrangements will be able to analyze potential sites in the U.S. and evaluate market expansion scenarios. Edible Arrangements joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.

About Edible Arrangements

With more than 1,200 independently-owned franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements® locations also carry the company's rapidly expanding Edible To Go® line which features lemonade and orange juice, fresh fruit salads, sundaes, parfaits, yogurt and treats. Since its founding in 1999 in East Haven, Connecticut, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements® fresh fruit arrangements, chocolate Dipped Fruit™, Fresh Fruit Smoothies and other products can enjoyed at any of the 1,200 independently-owned franchise locations worldwide. Gifts can be ordered online at www.edible.com and by telephone at 1-877-DO-FRUIT.

EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Anthropologie and McAlister’s Deli.

For more information, visit www.buxtonco.com

Media Contacts

Katie Russell
(817) 332-3681

Susan Butera   
Edible Arrangements
(203) 774-8192 

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