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Firebaugh, CA Focuses on Developing Retail Potential

FORT WORTH, TEXAS, (August 18, 2016) — The City of Firebaugh, CA recently partnered with Fort Worth-based Buxton to support the community’s retail attraction efforts. Buxton’s advanced customer analytics will allow the City to identify the retailers that match the shopping and dining habits of consumers in Firebaugh’s trade area, and over the next three years provide data-backed verification of retail potential in the community. 

By becoming a Buxton client, Firebaugh will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the City.

“We look forward to recruiting retail and restaurant options that will best suit the residents in our community,” commented Ben Gallegos, city manager of the City of Firebaugh. “Buxton’s analysis will help us to present a convincing case to retailers about why they should choose Firebaugh.”

“Buxton is pleased to support Firebaugh’s targeted retail recruitment efforts,” said Lisa McCay, vice president of Buxton’s public sector division. “We have the knowledge and tools to greatly assist Firebaugh in identifying key retailers that will best support its economy.”  

Buxton has worked with more than 750 communities nationwide to implement retail development strategies. Other client cities in California include Hesperia, Temecula, San Bernardino, and many more.

About Firebaugh, California

Incorporated in 1914, the city of Firebaugh is a small community located along the San Joaquin River in Fresno County. Firebaugh is located approximately 43 miles west of the city of Fresno and 17 miles east of Interstate 5, the main north-south link between San Francisco and Los Angeles. Affordable housing, excellent schools, a mild climate, varied recreational activities, and a strong sense of community make Firebaugh a great place to live.

For additional information about Firebaugh, CA, visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contact

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official