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Frisco, Texas, Partners with Buxton to Conduct Visitor Population Analysis

FORT WORTH, TEXAS (March 27, 2018) – Frisco, Texas, a suburb of the Dallas-Fort Worth metro area, has partnered once again with Buxton to use data analytics to understand its visitor population. Frisco will utilize these insights to identify new potential visitors and understand visitors’ impact on the local economy.

“Frisco has become a destination for shopping and dining in the DFW metro area,” said Lisa McCay, senior vice president of Buxton. “Buxton is excited to provide the data-backed insights the city will use to increase its understanding of its visitor population.”

By becoming a Buxton client, Frisco will have access to SCOUT®, Buxton’s proprietary web-based platform, giving local leaders data and information at their fingertips to analyze the visitor population.

Buxton has worked with more than 800 communities across the country to integrate data into economic development strategies. Client cities in Texas include Midland, North Richland Hills, McAllen, and many others. 

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Media Contact:

Katherine King
Buxton
kking@buxtonco.com
(817) 332-3681

Journey Awareness Persona Tourism/CVB