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Games Workshop Selects Buxton to Assist With U.S. Growth Efforts

FORT WORTH, TEXAS (June 23, 2016)Games Workshop, a U.K.-based manufacturer of miniature war-gaming pieces, has selected customer analytics firm Buxton to assist with growth efforts in the U.S. The company currently has 90 locations in North America and more than 1800 U.S. trade partners. The new partnership will provide Games Workshop with data-backed recommendations on critical market planning decisions.

“Games Workshop is in an exciting stage of growth,” said Tim Watkins, director of sales at Buxton. “We look forward to helping the company determine the most effective path toward expansion in the U.S.” 

As a Buxton client, Games Workshop will receive a customized real estate scoring tool delivered through the web-based Buxton Analytics Platform. Utilizing the platform, Games Workshop will be able to analyze potential sites and create unlimited market expansion scenarios. Games Workshop joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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