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Invest Aurora to Focus on Retail Recruitment and Retention

FORT WORTH, TEXAS, (December 8, 2015) — Invest Aurora has partnered with Fort Worth-based Buxton to support the community of Aurora, Illinois’ retail attraction efforts. Buxton’s advanced consumer analytics will allow Invest Aurora to identify the retailers that match the shopping and dining habits of consumers in Aurora’s trade area, making the city an attractive place for new residents and businesses by providing shopping and dining options. 

As a Buxton client, Invest Aurora will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the city.

“We are excited to partner with Buxton in developing our retail recruitment strategy,” commented David Hulseberg, President/CEO of Invest Aurora. “Buxton’s knowledge of the retail sector will help provide us with additional insight into retail and restaurant options for our growing city.”

“We are thrilled to partner with Invest Aurora,” said Lisa McCay, vice president of Buxton’s public sector division. “We’ll provide Invest Aurora with the information they need to expand retail development in a way that best suits the city and its residents.”  

Buxton has worked with more than 700 communities nationwide to implement retail development strategies. Other client cities in Illinois include Effingham, Oak Park, and many others.  

About Invest Aurora

Invest Aurora is a progressive, dynamic economic development partnership dedicated to expanding economic opportunities in Aurora and developing a sustainable community for its residents. Embracing Aurora’s rich history and cultural boom, Invest Aurora leverages partnerships between public and private sectors to attract and expand commercial, industrial, retail, and mixed-use ventures that stimulate the economy, create job opportunities, and strengthen the community.

For additional information about Invest Aurora, visit  

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Catherine Stieg
Invest Aurora
(630) 256-3164

Journey Awareness Persona Economic Development/Elected Official