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Kearney, Nebraska Partners with Buxton to Implement Retail Development Strategies

FORT WORTH, TEXAS, (February 4, 2016) — The City of Kearney, Nebraska recently partnered with Fort Worth-based Buxton to support the community’s retail attraction efforts. Buxton’s advanced customer analytics will allow the City to ensure current businesses are maximizing opportunities and identify retailers that match the shopping and dining habits of consumers in Kearney’s trade area. 

By becoming a Buxton client, Kearney will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the City.

“Kearney has a lot to offer families, college students, and retailers,” said Assistant City Manager Paul Briseno. “We are confident that Buxton will help us recruit the best retailers for our thriving community.”

“We look forward to partnering with the City of Kearney,” said Cody Gunstenson, director of sales in Buxton’s public sector division. “We will help the City of Kearney develop a retail recruitment strategy that best accommodates its residents and existing businesses.”

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities include Cedar Rapids, IA; Aurora, IL; Superior, CO; and many more.

About Kearney, NE

Kearney, Nebraska was founded in 1873 and is home to over 30,000 residents. The community is a welcoming family-friendly city that has over 500 acres of parks and greenspace and values quality of life. Kearney also has a thriving young adult population, as it is home to the University of Nebraska at Kearney. There are endless possibilities in the central Nebraska community.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Aaron’s, and Anthropologie.

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Media Contacts

Katie Russell
(817) 332-3681

Paul Briseno
City of Kearney
(308) 233-3214

Journey Awareness Persona Economic Development/Elected Official