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Kneaders Bakery & Cafe Takes Data-Driven Approach to Franchise Growth Through New Partnership With Buxton

FORT WORTH, TEXAS (January 14, 2016) — Kneaders Bakery & Cafe, an award winning fast casual restaurant chain based in Utah, has partnered with Buxton to support its growth initiatives as it expands into new markets. Buxton will identify franchise territory opportunities across the United Stated based on customer analytics. 

“With over 40 locations in five western states, Kneaders Bakery & Cafe is well positioned for expansion into new markets across the United States,” remarked James Worthington, CEO of Kneaders Bakery & Cafe. “We look forward to using the insights from Buxton’s analytics to optimize our growth decisions.”

“Buxton is thrilled to support Kneaders Bakery & Cafe during this exciting phase of growth,” stated Tim Watkins, director of sales at Buxton. “Our custom analytics solutions will provide the data-driven insights needed to maximize the brand’s growth.”

As a Buxton client, Kneaders Bakery & Cafe will receive a customized real estate model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Kneaders Bakery & Cafe will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.

Kneaders Bakery & Cafe joins a growing list of organizations using SCOUT as a pre-screening tool for real estate and franchise territory decisions.

About Kneaders Bakery & Cafe

Founded by Gary and Colleen Worthington in 1997, Kneaders Bakery & Cafe is headquartered in Orem, Utah. The award-winning fast-casual restaurant uses only the highest-quality ingredients to create fresh European hearth breads, delicious sandwiches, mouthwatering pastries, hearty soups and refreshing salads, all made in-house each day. All restaurants provide catering services for groups of all sizes as well as a variety of retail products. Kneaders Bakery & Café currently operates corporate-owned and franchised locations in five western states.

For more information, visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Aaron’s and Anthropologie.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Emma Conger
Kneaders Bakery & Cafe
(801) 221-7064

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