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Lakewood, CO Partners with Buxton in 2016 to Study Retail Potential in West Colfax Corridor

FORT WORTH, TEXAS, (June 21, 2016) — The City of Lakewood, Colorado, has partnered with consumer analytics firm Buxton to study retail potential in the historic Lakewood West Colfax Corridor. Buxton’s retail matching process will identify the retailers that best match the lifestyles of residents and are most likely to thrive in the area.

“In 2016, the Economic Development Department will focus on Lakewood-West Colfax Avenue where a renaissance is well under way,” said Nanette Neelan, Deputy City Manager/Economic Development Director of Lakewood. “The data from Buxton’s analysis will help us to present a convincing picture of the corridor’s retail and restaurant opportunities to connect potential new businesses with property owners to further the corridor renaissance.”

While retail economic development programs have traditionally relied on basic demographic information, Lakewood’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, gives city leaders the ability to analyze retail matches to provide additional support to brokers/property owners in pursuit of attracting potential tenants and connecting property owners/leasers with those retailors.   

“Using a data-driven approach to redevelopment improves the efficiency and effectiveness of the process,” said Cody Gunstenson, director of sales in Buxton’s city government division. “Buxton is excited to support Lakewood’s vision for the West Colfax Corridor.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities include Superior, CO; San Bernardino, CA; Odessa, TX and many others.  

About Lakewood, CO

The City of Lakewood is the fifth-largest city in the state of Colorado ideally located at the foothills of the Rocky Mountains and only minutes from important commercial and financial centers of the West.  Lakewood is full of possibilities for businesses, residents and visitors. We serve as the gateway to all the outdoor adventures that the Rocky Mountains offer and are only 10 minutes form the heart of the Denver-Boulder metropolitan area.

For more information, visit  

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Nanette Neelan
City of Lakewood
(303) 987-7052 

Journey Awareness Persona Economic Development/Elected Official