FORT WORTH, TEXAS (June 4, 2018) – Marshall, a farming community in central Missouri with nearly 13,000 residents, has recently partnered with Fort Worth-based Buxton to utilize analytics to strengthen its retail recruitment strategy. The city will use these insights to identify the retailers and restaurants that best fit the needs of its residents.
“Marshall, MO, is taking a proactive approach to its retail recruitment strategy,” said Chris Gracela, director of sales for Buxton’s public sector division. “Buxton is pleased to offer insights to inform that strategy and help Marshall meet its economic development goals.”
By becoming a Buxton client, Marshall will have access to SCOUT®, an geospatial analytics application in the proprietary Buxton Analytics Platform, giving local leaders data and information at their fingertips to analyze the city.
Buxton has worked with more than 800 communities across the country to integrate data into economic development strategies. Client cities in Missouri include Moberly, Ferguson, Lebanon and more.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.