Spencer, Iowa Partners with Buxton to Strengthen Economic Development Strategy

FORT WORTH, TEXAS (February 28, 2018)Spencer, Iowa, a city with more than 11,000 residents, has recently partnered with Fort Worth-based Buxton to use analytics to strengthen its retail recruitment strategy. The city aims to better understand the buying and dining habits of its residents in order to recruit the best retailers for the community.

“We’re excited to get started improving and adding to Spencer’s existing retail mix,” said Robb Miller, director of sales for Buxton’s public sector division. “Our advanced analytics will guide city leaders as they prepare Spencer for the future.”

By becoming a Buxton client, Spencer will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving local leaders data and information at their fingertips to analyze the area.

Buxton has worked with more than 800 communities across the country to integrate data into economic development strategies. Client cities include Waterloo, IA; Anderson, IN; Obetz, OH and many others. 

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Media Contact:

Katherine King
(817) 332-3681 

Journey Awareness Persona Economic Development/Elected Official