Ottawa Illinois Takes an Innovative Retail Economic Development Strategy

The City of Ottawa Partners with Buxton to Validate the City’s Retail Potential

FORT WORTH, TEXAS (Oct. 16, 2019) — The City of Ottawa, Ill. has selected Buxton as the city’s retail recruitment consultant to focus on validating the retail trade area for specific shopping corridors throughout the community. This approach will allow Ottawa to prove the city’s market potential and refine its pitch to the best-fit retailers identified for pursuit.   

Buxton will utilize its mobile data capabilities to define Ottawa’s trade market and visitors to downtown, Starved Rock State Park and other areas. Ottawa will also have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving community leaders market analytics to inform their local economic development strategy.  

"As the gateway to Starved Rock, Ottawa is a regional destination filled with investment and potential,” said Chris Briggs, senior vice president for Buxton’s public sector division. “Leveraging Buxton’s analytics, retail expertise and innovative economic development strategies, Ottawa will implement a retail attraction program that will serve as a catalyst for even more retail opportunities.”  

Buxton has worked with more than 800 communities across the country to integrate data into economic development strategies. Client cities in Illinois include Peru, Godfrey, Alton, and many others. 

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 5,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Journey Awareness Persona Economic Development/Elected Official