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Town of Superior, CO Partners with Buxton to Strengthen Retail Development Program

FORT WORTH, TEXAS, (November 24, 2015) — The Town of Superior, CO announced today that it will work with analytics firm Buxton to strengthen its retail economic development program citywide. Buxton’s household-level customer analytics will identify the top 20 retailers and restaurants most likely to thrive in Superior and provide insights into development opportunities.  

While retail economic development programs have traditionally relied on basic demographic information, Superior will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and provide market intelligence to existing local businesses.

“We chose to partner with Buxton due their proven experience in developing retail recruitment programs for many other cities,” said Matt Magley, Town Manager. “Buxton has the market intelligence to help us attract new businesses that will provide an outstanding retail experience to Superior residents.”  

“We are excited to partner with the Town of Superior to develop their retail recruitment strategy,” said Lisa McCay, vice president of Buxton’s public sector division. “Buxton will provide the analytics needed to evaluate new development opportunities in this growing community.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities include Castle Pines, CO; Eudora, KS; Tulsa, OK; and many others.

About Superior, CO

Superior, named after the excellent coal found in the area, is a thriving community with a population of over 12,000 residents. Known for beautiful parks and abundant trails, Superior places a strong emphasis on environmental sustainability by implementing “green projects,” such as the installation of solar panels on many city facilities. With a strong school system and new neighborhood developments, Superior is an attractive option for families in Bolder County.

For more information, visit www.superiorcolorado.gov.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include GNC, Anthropologie and Marriott.

For more information, visit www.buxtonco.com.

Journey Awareness Persona Economic Development/Elected Official