UFC GYM® Partners with Buxton to Support U.S. Growth Strategy

FORT WORTH, TEXAS, (January 12, 2016) — UFC GYM today announced that it has partnered with Buxton to support the company’s strategic growth plans throughout the United States. Buxton’s customer analytics solutions will allow UFC GYM to base real estate and franchise development decisions on in-depth customer insights for each trade area.

“UFC GYM is well positioned for strong growth both in the U.S. and internationally,” UFC GYM CEO Brent Leffel said. “We look forward to integrating Buxton’s insights into our long-term strategies.”

As a Buxton client, UFC GYM will receive a customized member forecasting model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, UFC GYM will be able to analyze potential sites and evaluate unlimited market expansion scenarios. UFC GYM joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.

“By identifying the fitness enthusiasts most likely to use a UFC GYM and other factors that drive performance, we will be able to identify the company’s best U.S. expansion opportunities,” said Stephen Polanski, senior vice president of sales at Buxton. “Buxton looks forward to playing a role in UFC GYMs continued success.”

Since debuting in 2009, UFC GYM has opened more than 135 locations throughout the United States, Australia and Canada. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 gyms expected to open in the next year. 

About UFC GYM®

UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA).  In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit Like us at or follow us at or or subscribe at

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie. For more information, visit

About New Evolution Ventures® (NeV)

Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit

About UFC®

UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 150 countries and territories to more than one billion TV households worldwide in 21 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit and follow UFC at and Instagram: @UFC.

Media Contacts

Katie Russell

Tom Byer

Brian Smith

Journey Awareness Persona Franchise Sales Real Estate