Shops on street

Village of Oak Park, Illinois, Partners With Buxton to Strengthen Retail and Tourism Development

FORT WORTH, TEXAS, (February 10, 2015) — The Village of Oak Park, Illinois, today announced that it has entered into a partnership with Buxton to strengthen the Village’s retail and tourism development strategies. Buxton’s advanced customer analytics will reveal the best retail and restaurant options for the community and help Village leaders to better understand who is visiting Oak Park.  

While retail economic development programs have traditionally relied on basic demographic information, Oak Park will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give Village leaders the ability to analyze development options and provide market intelligence to existing local businesses.

“Oak Park is committed to offering our residents and visitors an outstanding shopping and dining experience,” said Cara Pavlicek, Oak Park village manager. “Buxton’s analysis will strengthen our long-term development strategy and help us to more effectively market our community as a wonderful place to visit and conduct business.”  

“Buxton is excited to begin our partnership with the Village of Oak Park,” said Lisa McCay, vice president in Buxton’s public sector division. “Our data-driven insights will provide the foundation for future growth.”   

Buxton has worked with more than 650 cities nationwide to implement retail and tourism development strategies. Client cities in Illinois include Bloomington, Grayslake, Crest Hill and many others.

About Oak Park, Illinois

Oak Park is a thriving community of approximately 52,000 people located immediately west of Chicago and known for its architectural heritage and diverse population. Within its 4.5 square miles live one of the region's most diverse mixes of cultures, races, ethnicities, professions, lifestyles, religions, ages and incomes. Oak Park is the birthplace of Ernest Hemingway and attracts many visitors each year.

For more information, visit For community and site information, contact the Oak Park Economic Development Corporation at 708-383-3838 or visit

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.

For more information, visit

Media Contact

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official Tourism/CVB