Watford City, ND to Use Analytics to Strengthen Economic Development Strategy

FORT WORTH, TEXAS (August 17, 2017) – Watford City, ND, a city with nearly 7,000 residents, has partnered with Fort Worth-based Buxton to use advanced data insights to understand its residents and visitor population. Watford City will use this information to recruit and retain the best retailers for its community.

“Watford City is taking an advanced approach to its retail recruitment efforts,” said Cody Gunstenson, director of sales for Buxton’s public sector division. “Buxton is excited to assist Watford City in its enhanced economic development strategy.”

By becoming a Buxton client, Watford City will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving local leaders data and information at their fingertips to analyze the area.

Buxton has worked with more than 750 communities across the country to integrate data into economic development strategies. Other client cities include Williston, ND; Canton, SD; Sturgis, SD, and many more.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

For more information, visit

Media Contact:
Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official Tourism/CVB