dusk view of city government building

Waxahachie, TX Continues to Focus on Retail Recruitment and Retention

FORT WORTH, TEXAS, (January 7, 2016) — The City of Waxahachie, Texas, announced that it will continue its partnership with Buxton, a consumer analytics firm, to strengthen its retail development efforts and provide visitor insights. Waxahachie has been a Buxton client since 2013.

Throughout the partnership, Buxton has identified specific retailers and restaurants that match the shopping preferences of consumers in the City’s trade area and has provided information to help local business owners grow their businesses. The information has been used to attract Academy®, T.J. Maxx®, Ulta®, and other retailers to the community. It has also been instrumental in the revitalization of Waxahachie’s historic downtown.

City leaders also use Buxton’s proprietary web-based real estate platform SCOUT to analyze retail matches and provide market intelligence to existing local businesses. SCOUT reporting features present a convincing case to retailers seeking growth opportunities.

“We are encouraged by the retail growth Waxahachie has experienced since partnering with Buxton in 2013,” said Doug Barnes, director of economic development for the City of Waxahachie. “Buxton provides the tools and knowledge needed to confidently recruit retailers that will best suit our growing community and our visitors.”  

“We are thrilled to continue working with Waxahachie,” remarked Lisa Hill-McCay, vice president of Buxton’s public sector division. “We will continue to provide city leaders the information they need to expand retail offerings and better understand who is visiting the City.”

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities in Texas include Keene, North Richland Hills, Odessa, and many more.

About Waxahachie, Texas

Known as the “Crossroads of Texas,” Waxahachie is a thriving community conveniently located at the crossroads of Interstate 35E and U.S. Highway 287 just minutes from Dallas and Fort Worth. Over 80,000 vehicles travel through this intersection every day, and over half a million visitors come to Waxahachie each year for shopping, entertainment, dining, festivals, and events. Waxahachie’s population exceeds 32,000 within its city limits and has about 75,000 within its trade area.

For more information, visit www.waxahachie.com.  

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie®, Aaron’s®, and Sally Beauty Supply®.

For more information, visit www.buxtonco.com

Media Contacts

Katie Russell
(817) 332-3681

Doug Barnes
City of Waxahachie, TX
(469) 309-4121

Journey Awareness Persona Economic Development/Elected Official