view of woman's hands holding tablet looking at Buxton's SCOUT Touch analytics retail recruitment tool

Wichita Falls, TX Partners with Buxton to Strengthen Retail Sector

FORT WORTH, TEXAS, (June 22, 2016) — The City of Wichita Falls, Texas, has partnered with consumer analytics and retail consulting firm Buxton to develop a targeted retail recruitment plan. Buxton’s retail matching process will identify the retailers that best match the lifestyles of residents and complement existing retail in the trade area.

“Wichita Falls is a wonderful place to live and work,” said Darron Leiker, city manager of Wichita Falls. “We look forward to seeing the results of Buxton’s analysis and using those insights to strengthen our retail sector for residents.”

While retail economic development programs have traditionally relied on basic demographic information, Wichita Falls’ retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

“Achieving the right retail mix is an ongoing process for communities,” said Lisa McCay, senior vice president of sales in Buxton’s city government division. “Buxton looks forward to working with Wichita Falls and supporting development efforts.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Client cities in Texas include Sugar Land, Waxahachie, North Richland Hills, and many others.

About Wichita Falls, TX

Located just two hours from both Dallas/Fort Worth, Texas, and Oklahoma City, Oklahoma, Wichita Falls is a regional center for far North Texas and Southern Oklahoma. The more than 100,000 city residents enjoy a family-friendly environment with ample educational and cultural opportunities.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

Darron Leiker
Wichita Falls, TX
(940) 761-7404

Journey Awareness Persona Economic Development/Elected Official