PRODUCT SUMMARYWhat is it?
Buxton’s customer segmentation methodology gives you a deeper understanding of the buying habits and lifestyles of your target acquisition company’s customers. Using Buxton’s extensive internal data resources, we segment customers into smaller groups to understand which groups are most important to the company’s business.
What will the Customer Segmentation solution do for me?
Identify your target acquisition company’s unique customer segments.
Understand who your target acquisition company’s current and potential customers are, not merely based on demographics, but also based on buying habits and lifestyles.
Verify business growth potential.
Once you understand who a company’s core customer segments are, you can identify pockets of similar consumers locally, regionally, or nationally to identify areas for future growth.