Turnkey Consumer Insights

https://www.buxtonco.com/images/core-icons/navigation-marketing-turnkey-customer-insights.svgTurnkey Consumer Insights

Power Campaigns with Turnkey Audiences

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Zero-effort target audience
analytics for retail marketers


Work smarter, not harder, with zero-effort target audience analytics


Target your ideal customers and achieve marketing campaigns with higher ROI


Move beyond the limitations of transaction data

Customer Personas

Easily define your target personas

Access your ideal customer personas overall, by region, by DMA, and by location. Bring your personas to life with Meta and Google audience recommendations that match your persona attributes.

  • Optimize your targeting parameters in key advertising channels
  • Guide messaging with insights into target persona characteristics and lifestyles
  • Ensure your marketing strategy reflects the reality of who your customers are today

Channel Optimization

Identify the optimal marketing channels

Reach your ideal customers in their preferred marketing channels to boost response rates.

  • Make your budget go further by investing in the right marketing channels
  • Tailor your channel mix by persona, geographic area, or even retail location
  • Save time by removing guess work from the decision-making process

Competitive Research

Get intel on customers visiting competitors

Discover which of your customer personas also shop with your competitors. Know which segments are most loyal and which segments frequently shop elsewhere.

  • Define the level of loyalty across your top customer segments
  • Identify customer segments that you need to proactively defend against competitors
  • Target customer segments frequently shopping elsewhere to win them back

Leading Brands Trust

At Home Logo
Black Rifle Coffee Company Logo
Chicken Salad Chick Logo
Firebirds International, LLC Logo
Jason’s Deli Logo
Tumi Logo
Anthropologie Logo
Urban Outfitters Logo
Red Wing Shoes Logo
Orange Theory Logo
Gelson’s Logo
Kendra Scott Logo
Le Creuset Logo
Free People Logo
Jordan’s Furniture Logo
F45 Logo
Restoration Hardware Logo
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