Zero-effort target audience analytics for retail marketers
Work smarter, not harder, with zero-effort target audience analytics
Target your ideal customers and achieve marketing campaigns with higher ROI
Move beyond the limitations of transaction data
Customer Personas
Easily define your target personas
Access your ideal customer personas overall, by region, by DMA, and by location. Bring your personas to life with Meta and Google audience recommendations that match your persona attributes.
Optimize your targeting parameters in key advertising channels
Guide messaging with insights into target persona characteristics and lifestyles
Ensure your marketing strategy reflects the reality of who your customers are today
Channel Optimization
Identify the optimal marketing channels
Reach your ideal customers in their preferred marketing channels to boost response rates.
Make your budget go further by investing in the right marketing channels
Tailor your channel mix by persona, geographic area, or even retail location
Save time by removing guess work from the decision-making process
Competitive Research
Get intel on customers visiting competitors
Discover which of your customer personas also shop with your competitors. Know which segments are most loyal and which segments frequently shop elsewhere.
Define the level of loyalty across your top customer segments
Identify customer segments that you need to proactively defend against competitors
Target customer segments frequently shopping elsewhere to win them back
Leading Brands Trust
“Alert is simple, easy, and powerful. I love it.”
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Turnkey Consumer Insights
