z Release Notes: July 17, 2025
July 17, 2025

Product Release Summary

Buxton’s team has been working hard to enhance your platform experience. We are excited to share these updates with you.

Healthcare users, this one's for you! You’ll find freshly updated and expanded demand and payor insights in SCOUT map layers to give you even more confidence in navigating a shifting healthcare landscape.

Updated demand insights, now including outpatient procedure demand insights by service line

Understanding demand is a key aspect of location decisions. We're excited to bring you freshly updated demand insights in SCOUT map layers.

As part of this update, we’re also pleased to offer you outpatient procedure insights by service line, in addition to our previously offered outpatient visit and inpatient insights, for relevant service lines.


Does this update include site score models and SCOUT reports? Site score models, including industry site score models, will be refreshed with the updated data at a later date. Soon, we'll also be introducing the ability to run healthcare SCOUT reports that draw from this data using new Buxton-defined templates in our configurable reporting interface. 

Why do I see "holes" in the thematic maps? Our demand data is tabulated at the ZCTA level, which does not include sparsely populated areas. ZCTAs were established by the U.S. Census Bureau as a way to tabulate statistical data for ZIP codes. They fluctuate less frequently than ZIP code boundaries.  

Updated demand insights, now including outpatient procedure demand insights by service line

Updated payor (covered lives) insights, now including Medicare Advantage and Tricare/VA payor types

Validating that the reimbursement you need will be present before investing in an area reduces risk. We’re pleased to offer you freshly updated payor mix insights in SCOUT map layers to guide your location decisions.

As part of this update, we’re also expanding our payor types to include Medicare Advantage and Tricare/VA, giving you an expanded coverage view.


Does this update include site score models and SCOUT reports? Site score models, including industry site score models, will be refreshed with the updated data at a later date. Soon, we'll also be introducing the ability to run healthcare SCOUT reports that draw from this data using new Buxton-defined templates in our configurable reporting interface. 

Why do I see "holes" in the thematic maps? Our payor data is tabulated at the ZCTA level, which does not include sparsely populated areas. ZCTAs were established by the U.S. Census Bureau as a way to tabulate statistical data for ZIP codes. They fluctuate less frequently than ZIP code boundaries.


Important Notes: 

Please note that some Medicare and Medicaid payor types have changed, and we’ve automatically updated your favorited payor thematics to match to the closest equivalent.

Medicare and Medicaid revisions: 

  • Medicare – Standard and Dual Eligible have been replaced by Traditional Fee-for-Service and Medicare Advantage
  • Medicaid – Pre-Reform and Expansion have been replaced by Medicaid and Dual Eligible

Our complete list of payor categories and types is now as follows: 

  • Private (Direct, Employer Sponsored, Exchange, All)
  • Medicare (Traditional Fee-for-Service, Medicare Advantage, All
  • Medicaid (Medicaid, Dual Eligible, All)
  • Military (Tricare/VA, All)
  • Uninsured

If you previously favorited a payor thematic map layer for a payor type that is no longer supported, we have automatically updated it to the closest equivalent.

  • Medicare Dual Eligible remapped to Medicaid Dual Eligible
  • Medicare Expansion remapped to Medicaid
  • Medicaid Pre-Reform remapped to Medicaid
  • Medicare remapped to Medicare Traditional Fee-for-Service
Updated payor (covered lives) insights, now including Medicare Advantage and Tricare/VA payor types

Here are some SCOUT updates for subscribers from all industries. 

An easier way to count potential consumers by ZIP code

Understanding which ZIP codes have the greatest concentrations of potential customers or patients empowers your marketing team to refine geographic targeting.

SCOUT's ZIP Household Report has been expanded to include counts based on your primary profile. 

Note: This report has not yet been migrated to our configurable SCOUT reporting interface, so you will find it in the list of available static reports. 

An easier way to count potential consumers by ZIP code

Access expanded features in our AI assistant

The Buxton Platform’s AI assistant keeps getting better. This beta tool can now answer questions through either voice or text in 31 languages, covers all Buxton Platform applications, and can address questions about requested Mosaic segments to help you plan your strategies.


Current capabilities include: 

  • Provides 24/7 instant answers for both common and complex Buxton Platform questions
  • Understands 31 languages
  • Supports all Buxton Platform applications
  • Answers questions about your target Mosaic segments

Here's some examples of the types of questions the tool can help you to answer today:

  • How can I use SCOUT to determine if store #457 is performing at its full potential?
  • Is a 15-minute drive-time trade area good or bad when it comes to market penetration?
  • How can I edit an existing Territory without starting from scratch?
  • What are the benchmark locations used for in my healthcare site score report?
  • What are the overall best traditional media channels for reaching the following Mosaic segments: I30, J35, and N46?

How to access: 

  • Click the black and white voice assistant/phone icon in the bottom right corner of your platform screen.
  • Click the phone icon to speak or type your question into the chat box.
  • If desired, click the black and white arrow icon in the bottom right of the window to change languages.
Access expanded features in our AI assistant

Have more questions?

Have more questions about these applications? Check out the Knowledge Base or contact our support teams.